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Under her label, Anita has three distinct fashion brands. Global Desi is the quirky, contemporary Indian wear The 56-year-old designer later introduced her couture Anita Dongre … People behind the brand 9 Women who have created India’s biggest brands. Both brands are a huge success among urban women with 125 and 130 stores, respectively, across India. In 1995, Anita Dongre launched the House of Anita Dongre (formerly known as AND designs India Ltd). Dongre’s fashion Label shelters four clothing brands and one jewellery brand named AND (western wear), Global Desi (ethnic wear), Anita Dongre (bridal, couture prêt, menswear), Anita Dongre Grassroot (organic clothes) and Pink City (Fashion Jewellery). From India to New York, Anita Dongre has made her mark with brands like AND, Global Desi, and Grassroot. With stores in India and New York, multiple clothing brands and a global celebrity following, fashion designer Anita Dongre is a feminist powerhouse in a male-dominated industry. The House of Anita Dongre is one of the biggest fashion brands in India and boasts 12 stores across the world, including its flagship store in the heart of New York City's SoHo neighborhood. The second is Global Desi, with its signature bohemian-chic touch. Anita got inspired to work with the fabrics after seeing her mother who was a skilled artist and used to stitch clothes for Dongre and her siblings when they were young. With a powerful global presence, a flagship store in New York, and having dressed prominent figures such as the Duchess of Cambridge and Arianna Huffington, Anita Dongre’s collective business of pret, sustainable, bridal and jewellery brands is one the biggest in the country today. Anita Dongre’s fashion boutique named as ‘House of Anita Dongre’ comprised of four distinct brands namely Global Desi (range of ethnic wear), AND (range of western clothing). Anita Dongre is known for her eponymous bridal label, her craftsmanship, and most importantly, her attempt to steer fashion towards sustainability and empowering artisans along the way. With multiple brands that she pilots like AND, Global Desi and her eco fashion project – Grassroots, she is possibly the biggest name in contemporary fashion. The signature fragrances define the spirit of popular fashion brands AND and Global Desi women.With the expertise of Ajmal Perfumes, a homegrown perfumery brand with a rich heritage acquired through 70 years of experience, the Seeing the need for a brand that provides elegant western wear to the Indian audience, Anita Dongre launched her brand AND & soon after came up with Global Desi, an Indo- … Her marvelous finishing, amazing embroidery, handmade print, and handwoven apparel are not easily found in just any clothes. We are an independent Strategic Branding Agency based in Mumbai. Kavindra Mishra, Managing Director, House of Anita Dongre, says,"AND and Global Desi are extremely customer centric brands that have established themselves as household names over a period of time. Home; ... Tag: Anita Dongre. Dongre caters to some really powerful women all around the world. Clients. LATEST TCT BLOG NEWS. As brands led by innovation, we were on the lookout for the next customer experience that would elevate our offerings. Taking yet another giant step towards sustainable fashion, renowned couturier Anita Dongre's high-street fashion brands Global Desi and AND has now collaborated with Lenzing group and used their fibres Ecovero and Tencel for the labels' Autumn-Winter collections. Kavindra Mishra, Managing Director, House of Anita Dongre says, "AND and Global Desi are extremely customer-centric brands that have established themselves as household names over a … Mumbai (Maharashtra) [India], April 14 (ANI/BusinessWire India): House of Anita Dongre launches its signature fragrances that define the spirit of … Kavindra Mishra, Managing Director, House of Anita Dongre, says,"AND and Global Desi are extremely customer centric brands that have established themselves as household names over a period of time. Food Packaging Design in times of FSSAI December 13, 2019; FIVE Neon coloured packaging we loved, to … Likewise, Anita is also one of the women to be in Fortune India’s list of 50 Most Powerful Women in Business 2013. In the year 2015, AND Designs India Limited re-branded itself as House of Anita Dongre.. House of Anita Dongre currently shelters AND (western wear), Global Desi (boho-chic brand inspired by the folk tales of India), and her signature label ANITA DONGRE. Kavindra Mishra, Managing Director, House of Anita Dongre says, “AND and Global Desi are extremely customer centric brands that have established themselves as household names over a period of time. A feminist powerhouse in a male-dominated industry, Indian fashion designer Anita Dongre is all this and more. About US. Over the last few years I’ve adopted a greener lifestyle and have become conscious and curious of eco-warriors like Anita who’ve built a business that promotes sustainability. Anita Dongre Grassroot (a range in organic clothing), and Anita Dongre (a range of bridal wear and menswear).Also, she is the owner of a jewelry brand named as ‘Pink City’. Know all about Indian brands. Inspiration comes in many forms, for me anyone who creates something unique with their imaginative thinking is an inspiration. Anita Dongre, Ralph Lauren to Gucci: How fashion and beauty brands are tackling the coronavirus pandemic 0 In the past couple of weeks, our lives … Today, AND is one of the five brands under House of Anita Dongre, which is a Rs 680-crore company, as per latest FY18 numbers. Indian fashion designer Anita Dongre dreams of creating an environmentally sustainable company. House of Anita Dongre appears committed to making a positive change. Kavindra Mishra, Managing Director, House of Anita Dongre, says,"AND and Global Desi are extremely customer centric brands that have established themselves as household names over a period of time. In 2015, it was rebranded to House of Anita Dongre (HOAD). Today, it is a venture that has a multi-dimensional portfolio with brands such as AND, Global Desi, Anita Dongre Bridal Couture, Anita Dongre Grassroot, and Anita Dongre Pink City. Jan 4, 2021. Anita loves dogs and has 5 pet dogs. The labels under ‘House of Anita Dongre’ AND has a collection of formal and evening western wear. Today, the venture has a multi-dimensional portfolio with brands, including AND, Global Desi, Anita Dongre Bridal Couture, Anita Dongre Grassroot, and Anita Dongre Pink City. Editorials of fashion brand Anita Dongre including company profile, designers, collections, editorials, photos, news and more. In 2017, Dongre opened her first international store, Grassroot, in Manhattan. Titled Anita Dongre Grassroot, this sustainable handcrafted contemporary brand from the House of Anita Dongre, will offer handcrafted traditions from India with an aim to revive and sustain craft traditions, and empower craft and artisans to live a life of respect, dignity and independence. Designer Anita Dongre When it comes to reputed Indian Fashion Designers, Anita Dongre, the Chief Creative Officer at the House of Anita Dongre (HOAD) is one among the Top 5 on the list. Dongre launched her jewellery brand Anita Dongre Pink City, which also features under House of Anita Dongre. Anita Dongre is one of the most sought after designers in the Indian fashion industry. But her true ambition is to create an environmentally sustainable company, she says. The House of Anita Dongre is one of the biggest fashion brands in India and boasts 12 stores across the world, including its flagship store in the heart of New York City's SoHo neighborhood. Anita Dongre went on establish 4 more brands namely Global Desi in 2007, Anita Dongre Signature & Bridal Couture in 2012, Pinkcity Fine Jewelry in 2013 and Grassroots in 2015. Founded in 1995, House of Anita Dongre includes four separate brands: AND, a western wear brand; Global Desi, a contemporary line; Grassroot; a sustainable luxury brand; and jewellery line Pinkcity. By IANSlifeNew Delhi, April 10 (IANSlife) In collaboration with Ajmal Perfumes, House of Anita Dongre launches its first-ever fragrance series. 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