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This program has successfully reached more than 95 million school children covering around 1,94,000 schools in 250 towns across the country since its launch. Colgate has a wide range of products in the market. Closeup Deep Action Menthol Fresh Gel Toothpaste 125g. The company is organized around four core segments–oral care, personal care, home care, and pet nutrition–that market such well-known brands as Colgate toothpaste, Irish Spring soap, Softsoap liquid soap, Mennen deodorant, Palmolive and Ajax dishwashing liquid, Ajax cleanser, Murphy’s oil soap, Fab laundry detergent, Soupline and Suavitel fabric softeners, and Hill’s Science Diet and Hill’s Prescription Diet pet foods. Another ingredient, “I.M.P.” was purported to whiten teeth. $7.15. New Delhi: The official Instagram handle of Ashutosh Gowariker Productions shared throwback gold that features the now-filmmaker in an old Close-Up toothpaste advertisement.The post comprises a print ad that features Ashutosh Gowariker as a model, and a video commercial, starring Anupam Kher.The video commercial was produced by late filmmaker Raj Kaushal, who died due to cardiac arrest earlier . The new Close Up variants were designed in line with the dentist's checklist to offer consumers more choices to enjoy good oral health by delivering eight benefits instead of four, which regular toothpaste gives. The slogan is very apt for the product which is focusing on youth. Found inside – Page 95Features and functions — which are often the focus of product design specifications— are simply the envelop wrap for delivering the benefits that are desired by ... For example, Colgate and Close Up toothpastes are directly competitive. Close Up can still be found at independent supermarkets such as IGA, Ritchies, Foodworks, Foodland and Franklins and selected Woolworths. Buy Close Up Toothpaste Deep Action Red Hot 140 g on Supermart.ng. Toys by Age Preschool Toys Toys for 5-7 years Toys for 8-11 years Toys for 12+ years. Closeup Everfresh+ Gel Toothpaste now in Triple Fresh Formula harnesses the combined power of 3 components - Anti-bacterial mouthwash, Purifying Gel and Natural Extracts of Tea Tree and Eucalyptus to keep your mouth clean, protected and fresh. is loaded. FIND A STORE FREE Shipping to Your Store: (edit) info. Some features have failed to load due to an internet connectivity problem. PRODUCT FEATURES: Close Up Anticavity Fluoride Toothpaste Freshening Red Gel only freshens breath and whitens teeth, it also contains fluoride to help prevent cavities. 2200 crore plus organization with an outstanding record of enhancing value for its strong shareholder base. Up to 12 hours fresh breadth 6. "It was out of pure laziness when I was in high school," he explains. Prices are okay from the online . Capacity : 60g/72 tube, 110g/60tube, 150g/60 tube, 200g/36 tube, 210g/36 tube. To target youth crowds and to compete in the growing gel market they introduced a 2 in 1 gel toothpaste which is also very popular in the market. Then on 18, may 2006 the next ad was broadcasted. Close-Up Ever Fresh Eucalyptus Mint Anti Germ, Close-Up Fluoride Toothpaste, Freshening Red Gel. Colgate-Palmolive Company’s growth from a small candle and soap manufacturer to one of the most powerful consumer products giants in the world is the result of aggressive acquisition of other companies, persistent attempts to overtake its major U.S. competition, and an early emphasis on building a global presence overseas where little competition existed. Image not available. It was the first gel toothpaste that gives consumers the option to brush with transparent, shiny, bright colored gel toothpaste. Close up toothpaste brand was launched in India in 1975. Bad breath can be caused by the millions of bacteria that live in your mouth. In this father & son are shown painting wood and son leaves some portion of it than father explains son the importance of total protection whether its wood or teeth. Found inside – Page 107CLOSE UP ( Toothpaste ) : A tooth paste which infuses self - confidence . 6. LUX ( Soap ) : Soap used by film stars , thus targeting the ... Positioning itself as a cellphone company with multiple features and lowest usage rates . 10. Image not available. It has been ranked as the 17th most trusted brand in India by The Brand Trust Report. Their advertisements had lot of music and dance. It has been market leader in the Indian markets for over 3 decades. The event was held at Silicon House in Tesano, where guests were entertained with performances by Kidi, Kofi Jamar and Yaw Tog. In the normal toothpaste segment there is no nearest competitor for Colgate. Was: C $51.13. Close up toothpaste with active zinc mouthwash prevents tooth cavity and keeps breath fresh for up to 12 hours. Found inside – Page 212Box 8.2 Product Features and Brand Diffusion A number of brands attempt to diffuse themselves by offering features ... Close - Up also pioneered toothpaste gels and sustained itself for several years before the market developed into a ... As well as this, Close-Up Toothpaste includes these ingredients: Colgate Toothpaste Sensodyne Toothpaste Product Colgate Anticavity Fluoride Toothpaste in Great Regular Flavor Sensodyne Toothpaste Original Flavour Target Market Male and Female; 12 years old and above; SEC A, B,C1,C2; lives in NCR; People who prefer stronger and whiter teeth Teens, Adults, Students, Professionals, hygiene conscious . Was: $13.99. YouTube. We do apologise for the late reply. All I can say is that Deepika was 'Lovely' then and e. Free resources to assist you with your university studies! Features. Found inside – Page 234AUXILIARY DIMENSION An aspect of a product that provides supplementary benefits , such as special features ... Exhibit 9–1 uses Close - Up toothpaste to illustrate the nature of a core product and the associated auxiliary dimensions . Owing to our in-depth industry experience and precise knowledge of this domain, we are trading an outstanding assortment of Close-Up Toothpaste. This huge success of Close up is often attributed to its youth centric advertisements and its innovative market strategies. Deep action formula which contains active zinc mouthwash which helps in fighting up to 99% of germs and gives you up to 12 hours of fresh breath. Features: - Long shelf life - Keeps teeth clean and shining - Pleasant taste Up to 12 hours of lasting fresh breath is based on an In-vivo study with regular use over 4 weeks Kill the bacteria that cause bad breath with Closeup Deep Action Lemon Mint Gel toothpaste. Close-Up Anticavity Fluoride Gel Toothpaste with mouthwash, 100mL. Close-up is an important product through which Unilever launched themselves as a leading company in India. A girl comes and suggests to use colgate as it contains salt which helps in getting rid of tooth problems. Found inside – Page 470Or the popular jingles of Vicco Vajradanti or Close Up toothpaste? Music used in radio commercials helps in ... are skewing more towards emotional benefits than towards functional features alone. Music has the potential of touching a ... Close-Up's new ambassador is the sweet and chic Heart Evangelista. The slogan emphasizes on improved confidence when you go close to someone. However, in a 1994 speech, then-FCC chairman Reed Hundt claimed that the “Irium” mentioned in Pepsodent advertisements “didn’t exist”. So, it has products like germi-check, whitening, etc. Company Registration No: 4964706. This product article is a stub. In 2004, as an additional effort to create awareness for good oral hygiene ‘Oral Health Month’ (OHM), was introduced. Type. Like many other post-toothpaste orange juice drinkers, Casey discovered his love for the combo by accident. Reload. Get details of close up toothpaste dealers, close up toothpaste distributors, suppliers, traders, retailers and wholesalers with price list, ratings, reviews and buyers feedback. Pepsodent as an oral care expert offers solution to specific problems like bleeding gums and sensitive teeth. Unlike the typical opaque, mint-flavored toothpaste of the time, Close Up debuted in 1967 as a clear red gel with a spicy cinnamon taste and mouthwash right in the toothpaste. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Close up red gel . Country Origin: Bangladesh Close-Up toothpaste is also available in the Philippines, Peru, Argentina, Indonesia, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria and Bangladesh. It was launched in Nigeria in 2011. Close-Up Toothpaste's goal is to protect against damage. Outdoor Play . Our formula features Anti-Bacterial Mouthwash for long lasting fresh breath. Marketing Mix of Close UP toothpaste 4P's Features Product Attractiveness - Various sizes are available with attractive packaging. Price 150 gram @ Rs 90 100 gram @ Rs 15 75 gram @ Rs 35 28 gram @ Rs 10 Place Stores Malls Kirana Shops . Closeup was the first toothpaste to combine the efficacy of a silica base with a gel . Colgate ® Anticavity Fluoride and Antigingivitis Toothpaste. The Company has grown to a Rs. Close-up is a popular brand of toothpaste in India and is marketed by Unilever. Verified Purchase. These benefits are anti-cavity protection, reinforced gums, 18hour anti-plaque protection, strengthened enamel, fresh breath, teeth . 6. The packaging design includes twist off and on caps, or snaps on and off tops too. Log in page is closed. With an antibacterial mouthwash formula that cleans every corner of the mouth Zinc Sulfate. You will feel the surprising brightness of your smile. 1.8 DEFINITION OF TERMS Advertisement: Paid, non-personal, public communication about causes, goods and services, ideas, organizations, people, and places, through means such as direct mail, telephone, print, radio . Colgate-Palmolive has operations in more than 200 countries and generates about 70 percent of its revenue outside the United States. Pepsodent toothpaste fights germs to protect teeth against cavities and gives strong teeth, fresh breath and healthy gums. It also works well with Close-Up mouthwash and water. Provides up to 12 hours of intense fresh breath. Buy Closeup Toothpaste Assorted 4 x 120ml online at the best price and get it delivered across UAE. The company dominates the Rs. Searching for CLOSE UP Oral Care products? [1][2] The brand is marketed worldwide by Unilever[3] and licensed since 2003[4][5] to Church & Dwight for the North American market. Pricing is so-so. The appeal is accordingly dismissed. Found inside – Page 24Are they close up, or far away? ... this helps persuade the audience to buy the product Example: The advertisement for Dentopaste toothpaste features a rhetorical question in the text on the advertisement. The words 'Don't you want a ... Close Up Everfresh Pride Edition is a fluoride toothpaste with a gel texture that gives you a refreshing rush of menthol flavour. The brand is marketed worldwide by Unilever and licensed since 2003 to Church & Dwight for the North American market. current price $7.15. Close-Up Anticavity Fluoride Toothpaste, Freshening Cinnamon Burst Red Gel, 6 oz 170 g. Add. Easy online ordering for the ones who get it done along with 24/7 customer service, free technical support & more. Features. The history of Pepsodent goes back at least to the 1920s. Condition. Reviewed in the United States on May 22, 2021. The Fire-Freeze formula uses a patented technology - the longest-lasting cooling agent on the market - which offers up to ten times the power of other cooling molecules. Sometimes you do not feel as co Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth.Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, assists in suppressing halitosis, and delivers active ingredients (most commonly fluoride) to help prevent tooth decay (dental caries) and gum disease (). Close up Cool Breeze toothpaste is infused with micro shine crystals for a sparkling white smile with each brush. Product Type: Toothpaste 3. Its specifically designed to prevent cavities, whiten teeth, and make breath fresh. From the day of launch, it has been compared to ‘Freshness’ and has been targeted to the youth crowd. A unique brand identity was developed, with Close-Up positioned as the toothpaste that gives people confidence in those very “up close and personal” situations. Read about company. (21) 21 product ratings - Close-Up Refreshing Gel Toothpaste with Mouthwash Ultra Cinnamon 8 oz (8-Pack) C $35.73. Next ad came on tv on 31, august 2007 and was of 30 seconds duration. Cavity fighting fluoride. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. [6] The brand is positioned to target the youth segment with a lifestyle appeal in its advertising campaigns. Find here Close-Up Toothpaste, Close Up Toothpastes wholesaler & Wholesale Dealers in India. Since 1976, Colgate has worked in close partnership with the Indian Dental Association (IDA) to spread the message of oral hygiene to children across the country under its ‘Bright Smiles, Bright Futures’ Schools Dental Education Program. Pepsudent is the challenger brand with a market share of 28%. This ad was re-created for the climax of the 2005 film King Kong. The segment comprises of 900 crore people and Close-up leads this segment with a 60 percent share. In 2003, Colgate was ranked India’s #1 Most Trusted Brand across all categories by Brand Equity’s Most Trusted Brand Survey conducted in conjunction with Nielsen – a position it held in succession for four consecutive years from 2003 to 2007 and has been the only brand in the top three coveted position in all the 8 surveys conducted since 2001. Close-Up is the number 2 brand in the GCC. This study has identified those FEATURES. This huge success of Close up is often attributed to its youth centric advertisements and its innovative market strategies. First toothpaste in US to combine mouthwash and toothpaste in one formula. Strong positioning in the segment of 2 in 1 toothpaste. But when we take the overall market share Close-up stands at second place next to Colgate. Product #: gm891330598 $ 12.00 iStock In stock Found insidefeatures: positioning. Words and images can be used to make the positive attributes of an advertiser's brand or ... Similarly the 'Close-Up' brand of toothpaste triggers a stream of thought that is heavily influenced by the name as well ... BENEFITS OF USING TOOTHPASTE DAILY. It also has a special product for taking care of gums. Pepsodent is still sold as a Unilever property in all markets except the United States and Canada. It is an oral hygiene product line of toothpastes, toothbrushes, mouthwashes and dental floss. Now called William Colgate and Company, the firm expanded its manufacturing operations to a Jersey City, New Jersey, factory in 1820; this factory produced Colgate’s two major products, Windsor toilet soaps and Pearl starch. FEATURES. Since it now has been reported that it's discontinued (not sold in supermarket stores or other retailers) I stocked up on it. of volume share. Found inside – Page 45Clinical Features Stomatitis venenata , like other allergic reactions , can be caused by a wide variety of substances ... Although allergy to a highly flavored toothpaste itching is a characteristic complaint of the ( Close - Up ) . In this ad it was shown that some people feels pain in their teeth when they eat something. Toothpaste is a paste or gel to be used with a toothbrush to maintain and improve oral health and aesthetics, toothpastes contain abrasives to clean and whiten teeth, flavors for the purpose of breathe freshening Whitens teeth. Toys Features Toys Deals Toys Catalog Top-Rated by Kids. Do you have a 2:1 degree or higher? Found insideThe brand names of Close-Up toothpaste, DieHard batteries, and Caress moisturizing soap, for example, ... How many sporty features will General Motors have to add to a basic two-door sedan before consumers start perceiving it as a ... Close Up Toothpaste Commercial. It strengthens your teeth and guards them against germs. BENEFITS OF USING TOOTHPASTE DAILY It is accepted well both in the rural and urban areas. The core of the study is to examine the perception of consumers towards different toothpaste brands of Bangladesh. Over the years, Close-Up briefly flirted with a few variations, from a green mint-flavored version to a trendy clear gel. Pepsodent has a range of toothpastes and toothbrushes that could take care of specific oral care needs. The idea of a toothpaste that could give them fresh breath, white teeth and, subsequently, a little extra self-confidence and sex appeal provided instant appeal to consumers. CLOSE UP Toothpaste. Its products straight away appealed to the youths and from the day of launch, Close-up has introduces a lot of products into the market. Found inside – Page 263Auxiliary dimension An aspect of a product that provides supplementary benefits , such as special features ... Exhibit 9-1 uses Close - Up toothpaste to illustrate the nature of a core product and the associated auxiliary dimensions . 0. It symbolizes freshness and targeted for the people young at heart. Popular stars who appeal to the youth crowd have been roped in the advertisements. Contains micro-shine crystals 5. It is the number one selling toothpaste in the world. 1860 123 1000 560004, Bangalore Feel the refreshing rush of menthol flavour! I especially like the fact that it is a gel opposed to a paste and like the cinnamon flavor. Found inside – Page 337These features of the toilet soap industry make it monopolistically competitive . Toothpaste industry with a number of branded product names ( Colgate , Close - up , Pepsodent , Forhans , Cibaca , Neem , Meswak , Signal , Promise ... All work is written to order. Prior to this, Colgate was also rated as the #1 brand by the A&M – MODE Annual Survey for India’s Top Brands for eight out of nine years during the period 1992 to 2001. Colgate was the first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873. The Fluoride in Close Up called monofluorophospate makes the entire tooth structure more resistant to delay. Close-Up Confidence Strong, shiny white teeth Freshest fresh breath.Unilever Total Quality An advertising campaign for Colgate toothpaste from the 1940s used the slogan “It cleans your breath while it cleans your teeth”. Up Next. Found inside – Page 47For example, Hindustan lever offers number of consumer products like toiletries (Close-Up toothpaste, Lifebuoy soap, etc.) ... (iv) Promotion : Promotion of productsand services include activities thatcommunicate availability, features ... It’s advertisement has changed from time to time. If you need assistance with writing your essay, our professional essay writing service is here to help! Pepsodent toothpaste is produced by Unilever and is a choice in many homes. Pepsodent was a very popular brand before the mid-1950s, but its makers were slow to add fluoride to its formula to counter the rise of other highly promoted brands such as Crest and Gleem toothpaste by Procter & Gamble, and Colgate’s eponymous product; sales of Pepsodent plummeted. CLOSE UP TOOTHPASTE COOL BREEZE 120 ML PACKET SIZE. Found inside – Page 329Pf Pb FIGURE 17.6 Sketch of features characteristic of toothpaste p ahoehoe by Rowland and Walker (1987). ... (A) “Toothpaste tongue issuing from curved bocca. ... S2 S1 (C) Close up showing spines pointing back toward bocca. Product details page for Close-Up Cinnamon Gel Toothpaste, 4 oz. The popular slogan was also changed in South Africa to “You’ll wonder where the dullness went / when you polish your teeth with Pepsodent”. Close-Up Confidence Strong, shiny white teeth Freshest fresh breath.Unilever Total Quality Oral-B is the best brand around in terms of oral health and this electric offering is no . The toothpaste is known to show positive results if used daily for 4 weeks. Buy Close Up Everfresh+ Anti-Germ Gel Toothpaste - Red Hot, Save Rs. It has Active Zinc Mouthwash that fights up to 99% of germs that cause bad breath, giving you up to 12 hours of fresh breath. The brand is marketed worldwide by Unilever and licensed since 2003 to Church & Dwight for the North American market.. Close-Up toothpaste is also available in the Philippines, Peru, Argentina, Indonesia, Vietnam, Sri Lanka, India, Iran, Brazil, Russia, Nigeria and Bangladesh. Found inside – Page 3041 INTRODUCTION Let us begin with a small mind game by making a list of brands of toothpastes that are available in ... as a feature ; Promise is the first to highlight advantages of clove oil ; Close Up ( the first gel toothpaste to be ... The strategies emphasized on white teeth, fresher breadth, no tooth decay, more confidence to come close to their preferred sex, etc, and this was exactly the characteristics of the toothpaste that teens demand. Whitens teeth. The segment comprises of 900 crore people and Close-up leads this segment with a 60 percent share. Total ® ADA Accepted American Dental Association ® WHITENING. Found inside – Page 356In fact, their success has been possible because of these aforementioned features: • Panasonic (tape recorder) • Rin (washing detergent) • Godrej (refrigerator) • Sharp (calculator) • Eveready (battery) • Close-up (toothpaste) • Amul ... First gel toothpaste in India – launched in 1980, The dual benefits (shiny white teeth & fresh breath) and a modern ingredient (Mouthwash) makes it very appealing, Market leader in the gel-segment for almost 3 decades. Fluoride works by impacting the adhesive force of the decay-causing bacteria responsible for cavities. 1970s Close Up Toothpaste Commercial starring Eric Edwards. 5.0 out of 5 stars Love Close-Up Toothpaste! Deepika Padukone flashed her million watts smile and adorable dimples first in a toothpaste commercial. Benefits - Fresh Breath for 12 hour, Strong teeth. Found inside – Page 15... using the toothpaste relieved . The diffuse gingivitis they developed the same features Fig . 3 ( b ) . Lips of patient 3 days following re - use of Close - Up ( oothpaste ( Case 4 ) . had reverted to a marginal within 48–72 hours . But, in India the Unilever continues its sales and it has not failed to appeal the youth crowd even today. When we consider niche market of people between 13 to 24 year old, Close-up continues to be a leader in the market. Grainger's got your back. When we consider the fast growing gel toothpaste segment, Close-Up has upper hand than its competitors. iStock Toothpaste On A Toothbrush Closeup Stock Photo - Download Image Now Download this Toothpaste On A Toothbrush Closeup photo now. Cavity fighting fluoride. With micro-luminous crystals that brighten teeth with every brush Close-up Toothpaste Fire - Freeze : Combined with Fire-Warm gel is Gel Tape - Cold with a mix of nature and essential oils of mint herb, to feel cool until his teeth and freshening breath lasts, Active ingredients effective against bacteria, For long-term fresh breath. In the event, Heart revealed that Close-Up is one of her Beauty must- haves because it is important for her-especially with the kind of profession she has-to always have a bright set of teeth that she can flash on-cam and off-cam without any hesitation. It is one of the top brands in terms of sales in India. It was advertised for its purported properties fighting tooth decay, attributed in advertisements to the supposed ingredient Irium. In 2006, Close-up Limited Edition launch in Arabia redefined the toothpaste market with its unique new flavors: Choco-loko, Tangerine Burst, and Lychee. Close up red gel ... Infused with micro shine crystals for a sparkling white smile with each brush. Close-up is an American brand of toothpaste launched in 1967 by Unilever as the first gel toothpaste. When we take the youth segment, Close up is the market leader clearly. Found inside – Page 56... has gone wrong because of her not using Close - Up toothpaste ? Walker : Yes . Anyway , there was always a lot of horse play at Johnstone and Cushing . Sylvan calls and says he'd like Dik to come and talk to him at King Features . To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! All Filters; Close-Up Toothpaste Gel Freshening Red 6 oz (Pack of 4) 5 out of 5 stars (15) 15 product ratings - Close-Up Toothpaste Gel Freshening Red 6 oz (Pack of 4) $12.76. It is synonymous to toothpaste in Indian market. Gel Toothpaste – Alternative to White Toothpaste, First mover of the gel paste segment. The program focuses on children so that the message of good oral hygiene is carried home to families and the community at large. Unilever is a well FMCG company in Indian markets. Features: - Long shelf life - Keeps teeth clean and shining - Pleasant taste In view of the above, the Hon'ble Supreme Court held that Close-Up Whitening dental cleaner is not'toothpaste' but other form of dental hygiene and, therefore will have to be classified under sub-heading 3306.90 as a consequence. The covers of the toothpaste had couples with bright smiles with white teeth. Cavity fighting fluoride. With this in mind, Close-Up Toothpaste features fluoride to target damage. The ADA pinpoint sugar and acid based food as causes of tooth decay. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Read honest and unbiased product reviews from our users. You can help Wikipedia by expanding it. with fresher breath, you will have the confidence to get up close for intense moments of closeness. Real mouthwash for fresh breath. Found inside – Page 395These features of the toilet soap industry make it monopolistically competitive. Toothpaste industry with a number of branded product names (e.g., Binaca, Colgate, Close-up, Pepsodent, Forhans, Cibaca, Neem, Meswak, Signal, Promise, ... The appeal is accordingly dismissed. Looking for a flexible role? Rest of the market with a share of 24% is booked by the toothpaste brands of other local manufacturing companies and imported . Found inside – Page 116There are many Q , Q2 toothpastes in the market , such as Colgate , Output ( in units ) Close - up , Pepsodent , Prudent , Mentadent , etc. ... Almost every market seems to have the features of both perfect competition bulbs , TV sets ... Pepsodent has been used to cure tooth decay and to cure oral problems. It also strengthens teeth, which aids in repairing early delay before the damage can even be seen.

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